E-mail Campaigns
Randy Roach, Resolve Technology
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Whether it be an alternative to or an addition to direct mail marketing, e-mail marketing campaigns should be a part of your overall marketing strategy. Using Microsoft Outlook in combination Outlook Web Access (provided to you for free by Coldwell Banker) you can develop a campaign of letters, flyers and e-mails to any targeted audience you choose. Using this simple feature will take your personal and property promotion campaigns to the next level!
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Bio
Randy Roach has worked in the IT field since separating from the Air Force in June of 2002. He specializes in PC and Mac troubleshooting, Outlook configuration, wireless networking, and smartphone setup. Randy joined Resolve Technology Group (RTG) as a full-time employee in January of 2006 and took part in the dramatic growth of the Real Estate segment of RTG. Randy enjoys dealing directly with clients, resolving challenges both large and small.
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Emarketing with CBWorks
John Murray, Director of Regional Marketing for the Northern Region of Coldwell Banker
 See a live demonstration of the new Coldwell Banker E-marketing programs, including electronic greeting cards and newsletters. Learn how to create and send these materials easily, how to use address book and contacts you already have, and how to create your settings so you are ready to go. You will also learn how other innovative agents are using these exciting FREE tools!
Bio
John Murray is the Director of Regional Marketing for the Northern Region of Coldwell Banker. He has been with Coldwell Banker for almost nine years, with the majority of his time spent in the field directly with brokers, managers and sales associates. He also was director of product development for three years during that time period. Prior to Coldwell Banker, John spent 8 years as the national marketing manager for a large franchise organization, and was a copywriter and account manager for ad agencies in New York, with a total of more than twenty years as a marketing professional.
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Exceptional Marketing Produces Exceptional Results
Jennifer Ames, Gold Coast office
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Learn how one of our company’s top agents markets herself and her listings. She will provide an action-packed discussion covering everything from the tools you need to the strategies you can employ to ensure that you (and the properties you list) standout. Her innovative, out of the box approach is especially valuable in changing markets where conventional marketing is no longer as effective.
Bio
Jenny is in her 14th year in residential sales. For the last decade, she has ranked among the city's top 10 agents each year based on her residential sales volume. She attributes her success to hard work, and obsessive attention to detail. She is supported by a talented team, her husband, and three beautiful sons.
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Generation X - The Emerging Buyer of Today
Gee Dunsten
 The average age home buyer is a member of Generation X. This profile buyer has different buying habits, needs and wants. Do you know what they are? Increase your awareness of how to attract and service today’s Gen Xers. Get to know the tools you need to deliver the real estate experience they desire.
Generation Y - The Emerging Buyer of Tomorrow
Gee Dunsten
Generation Y is clearly the emerging buyer of tomorrow. Believed to have a higher level of social consciousness than other generations, this emerging group of home shoppers uses e-mail and text messaging for instantaneous communication.
Bio
Gee Dunsten, a graduate of the University of Maryland, entered the real estate business in 1972. Starting in residential sales, he progressed to general sales manager, then owner/broker in 10 years. Gee is still an active sales agent having closed over $200 million in sales. Gee has been a senior instructor with the Council of Residential Specialist for over 17 years and served as their 2001 President. In addition to teaching CRS classes, Gee is President of “Gee Dunsten Seminars, Inc.” He is the co-author of the book “Mega-Million Dollar Secrets,” “Power Pack” Computer program and a tape series, “Blow Your Own Horn.” With all of his career accomplishments, Gee views his greatest success as the building of his family. Gee and his wife, Susan, have five children and four grandchildren.
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Good-Better-Best: Smart Phones/PDA'S - Communication Power at Your Fingertips
Christopher Hussey, Manager South Loop office
 Which product is best for you? Most of us don’t know where to begin when choosing a handheld device, while the benefits of having one are increasing daily. Our customers want – and demand – a timely response. Using a handheld device with telephone and data capabilities improves your e-mail response time and consequently your ability to deliver the real estate experience your customer is looking for. Get some good, solid tips on which product level makes sense for you so that you can use this critical tool to maximize your customer service value proposition.
Good-Better-Best: Notebook Computers - Mobility at it's Best
Christopher Hussey, Manager South Loop office
Windows Vista Home or Business? 1 gigabyte or 4 gigabytes of memory? An 80GB or 160GB Hard Drive? Chrome or Cappuccino color? Should you spend $700 or $2000? Which custom built laptop system offers you the best value for your money? And most importantly meets your business needs in a way that allows you to be more efficient than ever before? Get some solid tips on which product level makes sense for you and your business.
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Industry Trends
Realtor.com
Leza Van Beuren, Vice President of REALTOR.com®, will provide an in depth look at leveraging the Internet through consumer experience and web 2.0; provide updated Internet statistics and demographics pertaining to online consumers and their behavior; detail the latest REALTOR.com enhancements as well as new enhancements to the current CB program and new marketing opportunities.
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Introducing Coldwell Banker's E-Marketing/PowerPoint Strategy for Home Sellers
Michael Parent, Manager St. Charles office
 The value of online property marketing tools continues to grow. It’s amazing to recognize that the number of buyers who found their home on the internet has grown from 2% in 1997 to 24% in 2006. Coldwell Banker’s online reach offers the broadest exposure for home sellers in our marketplace. Join us for a sneak preview of our soon to be released E-Marketing Strategy power point presentation for home sellers.
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Introducing NRTTourBuilder.com and NRTPropertyWebSites.com
Paul Ashcraft
President and CEO, Envision Group
Learn how to add selling power to your online listings! NRTTourBuilder is where you upload photos, write captions, select music and in just a few minutes you’ve created a high quality Internet tour you can use immediately. At this session you will see sample home, community and promotional tours, receive tips on taking photos and writing captions, and learn how easy it is to build these dynamic tours.
NRTPropertyWebSites.com is a where you can order a dedicated property Web site, complete with an Internet tour, property address URL, and the contact agent page that’s integrated with LeadRouter.
Bio
Paul has more than 25 years of marketing experience, having worked the client side with Nestle Foods and H.J. Heinz, and the agency side with American Isuzu Motors, Budweiser, Kinko’s, The Los Angeles Dodgers, Mazda, Neutrogena, Sony, Teleflora, Universal Pictures to name a few, and most importantly is currently agency of record for NRT. Having worked in broadcast television, print, direct mail and interactive marketing mediums, Paul brings a perspective and strategic vision to communications that enables his clients to fully leverage their Internet marketing opportunities.
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Learn How to Stand Apart from the Competition with Television Advertising
Lisa Keogh and Linda Strom
With all of the entertainment choices we have, 90% of U.S. adults still watch 4½ hours of TV each day. With SpotRunner you have the opportunity to reach this captive audience in a unique and professional manner. Discover why you should consider TV advertising for your personal and property marketing. Hear about how other agents are successfully incorporating TV advertising in their marketing plans. Find out how SpotRunner works, how to create an effective media plan and the differentiating impact TV can have on your marketing.
Bios
As director of partner development, Lisa Keogh manages the Spot Runner alliance with Coldwell Banker. Spot Runner has a deep understanding of real estate marketing that enables sales associates to successfully include TV into their overall marketing mix. Her responsibilities include development of ad creative that complements the Coldwell Banker brand, TV campaigns that effectively drive response for sales associates, and the management of media planning focused on targeting real estate buyers and sellers.
Linda Strom is the Senior Client Development Manager for Spot Runner in the Midwest. She is a seasoned media and marketing professional with experience in radio, television and marketing strategy. Linda is the key contact in the Midwest for Spot Runner’s partnership with Coldwell Banker and is available to help Coldwell Banker agents with their media campaigns. She works from Spot Runner’s Chicago office.
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Marketing to Boomers
Gee Dunsten
Over 86 million strong, Baby Boomers have had an impact on just about every industry simply by virtue of their size and spending power. With more money in their pocket than their parent’s generation and a desire to spend it, understanding the buying habits of this group can be a lucrative business.
Bio
Gee Dunsten, a graduate of the University of Maryland, entered the real estate business in 1972. Starting in residential sales, he progressed to general sales manager, then owner/broker in 10 years. Gee is still an active sales agent having closed over $200 million in sales. Gee has been a senior instructor with the Council of Residential Specialist for over 17 years and served as their 2001 President. In addition to teaching CRS classes, Gee is President of “Gee Dunsten Seminars, Inc.” He is the co-author of the book “Mega-Million Dollar Secrets,” “Power Pack” Computer program and a tape series, “Blow Your Own Horn.” With all of his career accomplishments, Gee views his greatest success as the building of his family. Gee and his wife, Susan, have five children and four grandchildren.
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Merrill’s Full Service, On-Demand Marketing Solutions
Lee Meyer, Merrill Corporation
 Designed to help you dominate your target market and give you the competitive edge, Lee Meyer will show you how Merrill’s exclusive tools can help you to strengthen your marketing efforts and build your business. Discover all the programs and marketing resources available and how to put them to effective use. Topics will include:
- Powerful promotional tools
- Distinctive property marketing tools
- Effective relationship marketing resources, including the exclusive "Card Of The Month" program
- Pre-scheduled mailings - set up your plan for the entire year in one sitting
- The new list procurement feature – you will see how you can create effective, highly targeted mailing lists online. Search in real time by proximity or street and see the results immediately. From there, lists can be saved absolutely FREE as part of a postcard order.
Bio
After successful careers in sales/management and human resources, Lee Meyer joined Merrill Corporation's Realty Services Group. For nearly 13 years, she has dedicated herself to building strong partnerships with real estate professionals throughout the country by providing innovative and practical marketing solutions.
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The Power of Visual Marketing
Brian Balduf, VHT
In today’s environment, image is everything. Discover the benefits of visual marketing for you and your clients. Learn how visual marketing will increase your return on investment and the latest trends and tools in visual marketing.
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The Secret Power of Motivational Hypnosis
Terry Brinkman, Realtor and Certified Hypnotherapist
 Are you interested in: enhancing your career success, managing your stress, taking control of your life, and creating a healthy and happy life? If so this is the session for you. Our minds are very powerful and direct us with focused attention to achieve successful outcomes. Success is 90% attitude. And our minds create a successful environment. Hypnosis is deep enjoyable relaxation that helps us focus on positive visualization and positive results. This enlightening session will cover the what, why and how of hypnotism and self hypnotism. Learn about the simplicity of hypnotism and the many proven benefits. With some fun group exercises and a hypnosis session you will focus on your success as a professional Realtor.
Bio: Terry Brinkman was with Coldwell Banker for 37 years as an agent, manager, regional manager and vice president of career development. He is a GRI, CRS and CRB and still has his active license with Coldwell Banker. Currently Terry is a Certified Hypnotherapist, Reiki Healing Practitioner and Parts Therapist. As a Hypnotherapist he is dedicated to his clients’ health and happiness. The majority of his clients are Realtors who are interested in greater success and de-stressing from today’s environment.
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Panels
Blogs - Can this trendy communication tool enhance your business?
Blogs – you hear about them all of the time, and according to the Swanepoel Trends Report 2007 – Top Trends in Real Estate, “It is widely accepted that the number of blogs has doubled every six months since 2000…” This trendy tool allows you to communicate with any target audience and a well-written, informative manner. Blogs are a growing technique for e-communication and social networking that many industry experts believe may become a primary medium for Generation Y consumers. Learn how experts and Realtors use blogs to their advantage.
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Dressing Homes for Sale and Success
Today’s market conditions reward those properties that “show” the best. What does that mean and how do you, as a listing agent, ensure that your listings are being presented to the public in the best fashion? Our panel of staging experts and interior designers will share their best practices for staging your listings to stand out amongst the competition.
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Getting What You’re Worth
In every business, there is always someone who will do it for less. In the real estate business too many professionals surrender their earnings because they are unable to articulate their value proposition. The secret to getting what you’re worth is your ability to speak clearly and with confidence about the value you bring to the real estate transaction. Listen to how our panel asserts their value everyday when meeting with home sellers.
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Habits of a Top Producer
Consistent top producers share their secrets and every day routines that help them to create and maintain a successful and thriving business.
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Investing in Real Estate and Understanding Foreclosures
Your clients aren’t the only ones who should be investing in real estate – you should too! Learn how to make a wise investment and the pros and cons of investing in foreclosures from Coldwell Banker experts.
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Marketing Yourself to the Top
Top Coldwell Banker Realtors will show you how self marketing has been the key to their success and how it can work for you.
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Most Effective Web Site Strategies
The goal for your personal web site is simple...to have a “sticky” consumer destination. Ensure that you’re achieving this goal by listening to suggested best practices from web site creators around the country.
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Our Great New Rookies
The first years are always the most difficult. Learn how to successfully break into the business from these great new rookies!
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Using a Wireless Email Device to Enhance your Business
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Using Video in your Marketing
Videos - they are popping up everywhere! You Tube has fueled the video-making trend to unbelievable proportions. Some Realtors are using videos to help market both their listings and themselves. Is the video trend for you? How do you create an effective video that will not only thrill your sellers, but engage your buyers as well? Learn from experts in the industry how a video may fit into your personal marketing strategy.
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